OnJuly, 1^st, 2014 DuPont Pioneer organizedthe third meeting with Ukrainian journalists in the framework of Media Clubthat became a traditional initiative of the company. In Q3 the company focusedon rape breeding as this year is the 20^th anniversary of the firstPioneer winter canola product launch. 

Themeeting with representatives of Ukrainian Media who reflect the activities inthe agrarian industry began in company’s office in Kyiv. Managers from DuPontPioneer told not only about the particularities of the rape program and newproducts for Ukrainian growers but also interesting facts about the plantitself. After presentation the participants of Media Club came to Kagarlyk areaof Kyiv region to visit fields of farm PSP Pereselenske where they had theopportunity to see some rape hybrids from the company’s portfolio. 

It is necessary to mention that DuPontPioneer wasthe first breeder in Europe to concentrate 100% on hybrid breeding. This showscompany’s commitment to innovation and belief in the many advantages of growingoilseed rape hybrids that are based on the diversity and quality of Pioneergermplasm.  Yield potential and overallvigor can be as much as 10% greater in hybrids, increased diversity in thegermplasm means stronger and more adapted hybrids, with particular advantagesin stressed conditions.  Pioneer breedsand tests hybrids across Europe and the diversity of germplasm ensures that theproducts that company sells are optimized for the growing conditions on everyfield. 

Hybridsare also appreciated by many farmers for their stronger disease resistance andimproved rooting, all of which contribute to a more vigorous crop, in theconditions of Europe and Ukraine this is particularly important and accountsfor excellent farmer feedback and customer retention of rape hybrids Pioneer® in their fields. 

“From 2008 Pioneer offers the first semi-dwarf hybridsto the market under the MAXIMUS® brand on Ukrainian market, - Ivan Ostapets, product manager at DuPontPioneer in Ukraine comments. -  These hybrids are now within the top 10hybrids across Central and Eastern Europe as they present significantadvantages, an easier to manage crop, less passes with sprayer are key”.  

In its portfoliothe company also has hybrids with the Clearfield® system that offers improvedflexibility for spraying and optimal control of problem weeds, improving theoverall yield and quality of your crop. In general there are 11 rape hybrids in Ukrainian company’s portfolio. 

PSP Pereselenske that hosted journalists on its fields works withDuPont Pioneer from 2003. The farm grows only Pioneer brand sunflower hybrids,also there are corn fields, and from 2013 canola demo fields are launched. “We are committed to offer our customersthat products with maximum yields for their region, - Sergii Butenko, Area Sales manager at DuPontPioneer Ukrainecomments. – In this way demo fieldssupport our recommendations on practice”. 

«DuPont Pioneer is fully committed to innovation and productdevelopment for high yielding locally adapted hybrids, - Sergii Reznichenko, marketing manager atDuPont Pioneer Ukraine continues. - Weknow the best farmers can achieve excellent yields with oilseed rape and it’sall employees – from researchers to promoters - goal to help ensure all farmerscan do the same”.   

During the Media Club journalists talked to representatives of DuPont Pioneer notonly about rape breeding but also discussed other relevant issues as the maingoal of this events is to give journalists the possibility to meet with expertof the industry and have an open dialog with the company.