Sponsored by Princeton Council on World Affairs, Thursday, July 7th, 4-8 p.m., The University Club, Washington, D.C.

U.S.-Ukraine Business Council (USUBC),
Washington, D.C., Tuesday, July 5, 2011

WASHINGTON, D.C. - To celebrate its anniversary and the release of the “Fluent in Foreign Business” book by Alexander Gordin, a member of the U.S.-Ukraine Business Council (USUBC), the Princeton Council on World Affairs will present an overview seminar on FCPA compliance, International Financing Opportunities, Political & Investment Risk Mitigations and International Business Development on Thursday, July 7, 2011, from 4 to 8 p.m., at The University Club, 1135 16th Street, N.W., Washington, D.C.

YOU ARE CORDIALLY INVITED TO ATTEND the International Seminar and Book Premiere followed by a networking reception. At the event you can meet senior U.S. and foreign government officials, financiers, potential business partners and clients and learn from renowned experts how to navigate the choppy waters of international trade and investment. Invited speakers will represent the U.S. Commercial Service, Embassy of Ukraine, Embassy of Kazakhstan, Government of Georgia, U.S. EXIM, OPIC, USTDA, SBA, major banks and law firms.

BOOK SIGNING BY ALEXANDER GORDIN
The event will feature a book signing by the author of "Fluent in Foreign Business", Alexander Gordin, Managing Director, Broad Street Capital Group, New York, NY, a member of USUBC. A networking cocktail reception will follow.

RSVP: PLEASE RSVP NO LATER THAN COB WEDNESDAY JULY 6th to This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Attendance is limited and by invitation only.

INVITATION: "FLUENT IN FOREIGN BUSINESS" BOOK PREMIER AND INTERNATIONAL SEMINAR
Sponsored by Princeton Council on World Affairs, Thursday, July 7th, 4-8 p.m., The University Club, Wash, D.C.
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NEW BOOK: “FLUENT IN FOREIGN BUSINESS” -- TOOL FOR COMPANIES LOOKING TO EXPAND ABROAD
By international trade expert, Alexander Gordin

New York, New York, June 2011

NEW YORK -- A new book by international trade expert, merchant banker, author and educator Alexander Gordin, a member of the U.S.-Ukraine Business Council (USUBC), is a candid and practical guide for U.S. investors and companies looking to expand into foreign markets where few rules apply.

Fluent in Foreign Business, published this month by Princeton Council on World Affairs (princetoncouncil.org), combines basic business concepts along with practical insights and revisits some of the author's own experiences - some defining moments and many cautionary tales. The 225-page book also examines the ABCs of how to enter foreign markets, taking the reader through the decision-making process from research and planning, selecting the right local partners, construction of an in-country support network and managing competition and culture gaps ranging from local etiquette to corruption.

Fluent in Foreign Business is not about customs, local holidays, economic data, or market research. It is also not a textbook about import-export trading or a compilation of forms and guidelines. The book is based on Gordin's more than 25 years of international business exposure and experience in building and managing companies across borders.

Gordin, Managing Director at Broad Street Capital Group Bank in New York, develops and manages project finance, trade finance and cross-border business development for a broad range of companies, municipalities and state enterprises.

Fluent in Foreign Business is intended for small and midsize business owners, CEOs, other corporate executives and their advisors who are exploring the possibilities of participating in the international business arena, but who have little or no understanding of how to accomplish this feat. The book presents both the pros and the cons of entering foreign markets and provides helpful resources to those looking to understand the process and grasp the possibilities.

The book shows how to develop a framework for strategic decision making, how to gain access to necessary information and tools to evaluate the relative benefits of foreign market expansion, and suggests ways to carefully prepare -- organizationally and personally -- for the demands, intricacies, and obstacles that prevail in the world of international deal making.

Industry Today Magazine, in an advance review, calls the book "essential reading for any U.S. business looking to expand into foreign markets. Informative and entertaining, the author's personal insight and experience make this a must-read." Fluent in Foreign Business, published by Princeton Council on World Affairs, is available for $29.95 hardcover and $19.95 softcover from Amazon, Barnes & Noble, or at princetoncouncil.org.

Essential reading for any U.S business looking to expand into foreign markets. Informative and entertaining - personal insight and experiences make this a must-read if (and you should be) expanding into new territories. Industry Today Magazine. "As the world continues to get smaller, the opportunities for businesses of all sizes are increasing exponentially. Fluent in Foreign, with its practical-but-not-obvious insight, is a must read for anyone who wants to maximize those opportunities while staying clear of the pitfalls." Robert Levin Editor-in-chief & Publisher, The New York Enterprise Report

They WILL be asking you to pay bribes! What will you do? Is you company ready for international business? How will you pay for it all? Who will help? You'll see opportunities, but will you know the risks? How will you manage crises? These and many other tough questions are candidly and clearly answered in the "Fluent in Foreign Business". Using personal stories supported by proven concepts, the author will take you on an entertaining journey and will provide you with the complete framework for effective decision making with respect to taking your business international.

ABOUT THE AUTHOR
Alexander Gordin is a seasoned merchant banker and entrepreneur with over 25 years of international business experience. He has done business in more than 30 countries and has served as principal of and an advisor to a number of public and privately held businesses across a number of industries.

Mr. Gordin is a Contributing Editor at the New York Enterprise Report and has been featured in a number of publications, including The Wall Street Journal, The Chicago Tribune, Industry Week, Industry Today, Business & Finance and The Wharton Magazine blog .

He also has appeared on numerous TV and radio programs such as: CNNfn, CNBC, Bloomberg and Voice of America. He has been a frequent conference speaker on international finance and strategic business development. Mr. Gordin holds an MBA from the Wharton School at the University of Pennsylvania and a BS in Management Information Systems from the Polytechnic Institute at New York University.

THE BOOK CAN BE PURCHASED ONLINE AT WWW.AMAZON.COM.