WASHINGTON, D.C. - The U.S.-Ukraine Business Council (USUBC) welcomes APCO WORLDWIDE as the newest member.  APCO Worldwide is a global communication consultancy.  Since its founding in 1984 APCO has provided communication, stakeholder engagement and business strategy services. APCO is a majority employee- and women-owned business. USUBC now has over 200 members.

APCO Worldwide has more than 30 offices in major business, financial, political and media capitals throughout the Americas, Europe, the Middle East & Africa and Asia Pacific regions staffed by more than 650 employees representing more than 40 nationalities. APCO is independent and operates without internal boundaries.

APCO brings clients' work to life through creative and diverse thinking and campaign instincts that are informed by deep insights, analytical rigor and an intimate appreciation of stakeholder groups. APCO’s diversity and inclusivity helps them attack problems from all sides and with different perspectives.

Their counsel is not limited by any particular service or discipline, and embraces a variety of integrated tactics to achieve success. That is how APCO improves reputations and bottom lines; creates and protect jobs; shapes issues important to society; improve workplaces and communities; gains visibility for and gives voice to those who may not typically be heard; and much more.

INTERNATIONAL ADVISORY COUNCIL -----

APCO's International Advisory Council (IAC) and its four subgroups comprise more than 90 recognized global leaders, including: former elected politicians; leaders of business and industry; academics at leading universities; world-class journalists and editors; NGO and nonprofit pioneers; diplomats; and policy experts. https://www.apcoworldwide.com/about-us/our-people/IAC

CASE STUDY: UKRAINIAN MINISTRY OF FINANCE -----

"Fallout from the global economic crisis, combined with inflation and the serious decline of economic output caused by commodity price deflation and conflict, had pushed Ukraine to the brink of economic collapse. Its Ministry of Finance and new finance minister, Natalie Jaresko, urgently needed to make Ukraine’s case to the world that the country deserved both International Monetary Fund support and the chance to restructure its debt with international private sector creditors.

Financial communications at this level is very delicate. As the minister’s communication advisors, APCO had to strike a fine balance between highlighting Ukraine’s importance and need, while not driving negative market sentiment which would only make a bad situation worse.

APCO’s communications strategy was to swiftly build Minister Jaresko’s profile as a credible and authoritative international stateswoman and to help her foster a network of influential third party allies around the world prepared to publicly support her debt restructuring negotiations. We worked in close partnership with the Ministry’s legal and financial advisors to carefully craft the right messages and plan the most effective international communications plan.

WORLD ECONOMIC FORUM AT DAVOS ---

APCO helped Minister Jaresko launch her campaign at the World Economic Forum at Davos. Then, over the next 10 months of complex negotiations, we supported her as she took to her message directly to leaders, policy-makers and other influential audiences in more than 10 capital cities around the world.

APCO helped Minister Jaresko build a network of influential third party allies willing to speak out publicly about why Ukraine deserved this chance; and we regularly briefed top-tier reporters and editors to secure positive coverage in almost all of the major U.S. and European financial and political news outlets.

The campaign enormously increased positive, top-tier media coverage of Ukraine’s issues, successfully raised the international profile of both Ukraine and Minister Jaresko, and informed the views of influential stakeholders around the world on Ukraine’s situation.

It was instrumental in bringing the debt-holders to the negotiating table and ultimately helped Minister Jaresko secure a very  favorable debt-restructuring deal, saving Ukraine US$3.8 billion and rescuing the country from the threat of economic collapse."  https://www.apcoworldwide.com/our-work/case-study/ukrainian-minister-of-finance

APCO WORLDWIDE AND USUBC -----

"USUBC is most pleased to welcome APCO Worldwide, www.APCOWORLDWIDE.com, as a new member," said Morgan Williams, USUBC President & CEO.  "APCO Worldwide has been working with clients in Ukraine for many years.  They will be represented on the USUBC Board of Directors by Alison Patch, Associate Director, Office of the Executive Chairman, Washington, D.C."

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NEWS: For the latest news go to the KYIV POST website: www.KyivPost.com.

The Kyiv Post is a member of the U.S.-Ukraine Business Council (USUBC).  
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U.S.-Ukraine Business Council (USUBC)
1030 15th Street, N.W., Suite 555 W, Washington, D.C. 
Morgan Williams, President & CEO, mwilliams@usubc.org, www.USUBC.org.

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