AMERICAN AGCO WANTS TO BOOST UKRAINIAN AGRI MACHINERY MARKET SHARE TO 20% – VICE PRESIDENT IN EUROPE ROB SMITH
Ukraine Open for Business, Kyiv, Ukraine,
Wed, July 4, 2018
AGCO, a global leader in production and delivery of agricultural machinery and equipment, seeks to occupy 20% of the Ukrainian imported agricultural machinery market in three years. “Last year we finished with the 9% share of the Ukrainian market of foreign agricultural machinery, and by 2018 we are planning to reach the market share that will have a two-digit number, and with favorable business conditions we plan to reach around 15% of the market by the end of this year.
And in three years they are going to have 20% and this will be an excellent result,” Senior Vice President and General Manager of AGCO in Europe and the Middle East Rob Smith said in an exclusive interview with Interfax-Ukraine.
According to him, in 2016-2017, the market of agricultural machinery in Ukraine tripled, and last year hit a record for the supply of imported equipment during the country’s independence.
“Over 3,500 tractors were brought in. According to our forecasts and expectations, in the coming years the market for foreign brand tractors in Ukraine will increase to 4,000 units. 2018 still has slower sales and demonstrates market stabilization after the peak in 2017, but there are all chances to become the second best year in the history of modern Ukraine,” Smith said.
The vice president of the company said that currently AGCO in Ukraine is represented by its main brands Fendt, GSI, Massey Ferguson and Valtra.
In addition, by the end of 2018, the tracked tractor Fendt 1100 MT will be introduced, and in 2019 the company plans to introduce the Ideal combine harvester on the Ukrainian market.
AGCO is a long-time member of U.S.-Ukraine Business Council (USUBC), Wash, D.C. www.USUBC.org